For this activity, you are required to work as a team and discuss the analytics tools or platforms that you would be studying.
For each tool, provide a strong rationale and its need.
- First, choose the exact tools that you would employ. List each social media tool that you intend to analyze.
- Second, describe the purpose, and general description of the chosen tool(s). How do consumers/audiences use it?
- Third, outline any opportunities or limitations for employing them. Mention the strengths and weaknesses for each choice. Think about whether there are any rules or regulations that limit your ability to use the tools?
As a team, mention at least two other social media analytics platforms/services/tools that you find useful.