Name of the Organization/Brand/service being analyzed:
Why do you find this interesting:
Brief description of the selected topic:
Why it’s interesting: Broney’s has a lot to offer the Athens community, but they neglect to advertise. Their social media accounts are underutilized, with the last tweet posted in 2016. Their Facebook profile is inactive, and they don’t have a standalone website. We’re curious to see what effect posting their offerings and promotions online would have on business.
Brief description: Broney’s Alumni Grill is a bar and restaurant at the end of Court Street. It’s considered one of the more mature bars in Athens, with the 21+ crowd gathering there at night, and more family friendly during the day. The food and drinks are good quality at reasonable prices, but the company doesn’t put a lot of effort into their social media accounts. They offer a lot of weekly specials, but those aren’t posted anywhere except in the establishment. We plan to analyze their social media engagement to determine what has worked in the past, and if a new strategy in is order.
Team Little Analytics
We find Little Fish interesting because they have a very active social media following for a fairly new local company. They are local, and already have a broad audience to study.
Little Fish is a Microbrewery in Athens, Ohio. However, they distribute their beer to other venues in Ohio, allowing for a larger consumer base. Their company has a rustic local vibe and complete branding. The Little Fish facility has a 100% wind powered source of electricity and represents a “giving back to the community feel”.
-Visit Athens Ohio
-Live in Athens Ohio as a student surrounded by all things Athens and with the large social media following they have we’d like to know who, where, and why people are engaging on their page. As well as if it is working towards their mission of enhancing economic and cultural development of Athens County.
– Visit Athens Ohio is the official tourism page for Athens Ohio. Their mission is to enhance economic and cultural development of Athens County through marketing and promoting of the area as a destination for travelers from outside of Athens County.
We find this interesting because our peers are working on the Rotations podcast/social media, so we find it more relevant to study our peers more than a business. We then will take the information and apply it to our own future careers since the ways they brand themselves will be similar to the way we brand ourselves to future business prospects.
Creating a podcast between the Heritage College of Osteopathic Medicine and Scripps College of Communications to communicate the topic of medicine effectively to their audiences.
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